Play with the design. Send us your picks.
We think what we’ve built already lines up with the references you shared. Try it on, tweak what you want, and hit Copy config. That’s the whole ask.
Hi Camila, Karin, and Yasmin. Thanks for the references and the page-by-page review. Short version: the homepage and Variation J already reflect the common threads from the sites you sent. Instead of describing that, we built you a live preview panel so you can try the tweaks yourself and tell us what you prefer.
Answers we need from you
Five specific questions. Hit Copy config after playing and the first four are answered automatically.
- 1. Which Nav? Default, Flipped, Map filled, or Map outline.
- 2. Which Headline font? Montserrat, Oswald, Playfair, or Nunito.
- 3. Which Colors stack? Any combination of Softer charcoal, Teal, More purple. Or none.
- 4. Which Layout tweaks? Any combination of Pill buttons, Big stats. Or none.
- 5. Sign-off on the three structural items Karin raised: retire Services dropdown (yes/no), Finance page placement (Executive vs About), Celebrations placement.
Quickest path
Play with the panel, hit Copy config, paste into WhatsApp. Add your answer to question 5 in the same message. Done.
If something bigger is off, a 15-minute call or a voice note works too. We’d rather hear it than guess.
Why we think we already align
Below is the detail if you want it. The options above are more important.
Apr 14 asked for more feminine touch, bright yellow kept, less black, purple as a softener, bigger type, real-women photography, five regions, logo top-left, and no topographic yellow pattern. Apr 21 added reference sites: Islandsbanki, Landsbankinn, Nos Por Elas, Elas no Poder, BPW Canada, NCW Canada, Women for Women International. Two inputs, one direction. The references just gave visual vocabulary to what was described at the meeting.
How our direction answers each one
Left side: one of the sites you shared. Right side: the matching element from our live Round 3 direction.
Reference: Landsbankinn.is
Our direction: Modern hierarchy
Business & Professional Women
A global network, since 1930.
Montserrat for body and headings, Oswald for nav and labels. Sized in rem so the font-scaler lets members lift everything in one tap. Strong weight contrast, never ornamental.
Reference: Islandsbanki.is
Our direction: Section rhythm
Swoosh: yellow, full-bleed
Breath: white, contained copy
Swoosh: dark, photo overlay
Breath: white, cards
Swoosh: yellow-to-orange gradient
Every Round 3 page alternates colored swoosh sections with white breathing rows.
Reference: Women for Women International
Our direction: Hero photography
Authentic, warm-graded photography of real BPW members is already the anchor of our homepage hero and the About hero on Variation J. White drop-shadow typography keeps the headline legible without stacking a dark card on top.
On the image library: since BPW doesn’t have a central photo library yet, we’d suggest picking about 15-20 stock images to carry us through launch. If Camila wants to search Adobe Stock (standard collection) and send us a list of image IDs, we’ll license and place them.
Reference: BPW Canada
Our direction: Peer credibility
BPW Canada is our closest peer. Their layout mirrors ours closely: full-bleed hero with text overlay, color-blocked membership sections, card grid for benefits. The elements we picked are the ones the BPW family already uses, applied with sharper Round 3 polish.
Reference: Nos Por Elas
Our direction: Organic shapes
Yellow swoosh
Petal-cornered card
Same organic asymmetry as Nos Por Elas’s curved containers, applied as a reusable component.
Reference: NCW Canada
Our direction: Impact stats
100+Countries
95Years of impact
5Regions
1UN consultative status
Live on Variation J in the “By the Numbers” row.
Reference: Elas no Poder
Our direction: Activist energy, softened
Elas no Poder pairs hot pink with yellow for unapologetic activist energy. BPW’s brand anchors on yellow and black already, so rather than borrowing their pink we softened our palette with purple. Adds the feminine warmth without stepping away from BPW’s brand equity.
Karin’s review, how we’re triaging it
Twenty-five comments, sorted by what moves design approval forward now vs. what belongs on Camila’s post-launch content calendar.
18Content currency
3Structure / nav
1Design
2To discuss
Content currency (18 items): post-launch handoff
All real, all important. Old photos on Executive, stale year numbers on event pages, broken Partnership links, missing task force chairs, directory data per region. None of them are style problems. They’re content BPW maintains, and fixing now doesn’t move design approval forward. We’ll deliver a one-page handoff checklist for Camila’s team to work through post-launch.
Structure and navigation (3 items): decide now (question 5 above)
- “Regional Federations” should just say “Regions”. Already locked at Apr 14.
- Retire the Services dropdown? Karin questions whether it should exist. We agree. Needs your sign-off.
- Finance page placement: under Executive (where the finance officer lives) with a cross-link from About? Or keep under About?
Design (1 item): Friends & Fellows layout
Karin’s right that the page “overlaps and doesn’t look appealing.” Root cause: the original Jimdo version is a large uncropped photo slideshow, and our new card grid crops the photos. Wrong fit for the content type. We’ll extend the design system with a large-photo gallery component when we apply the pattern language to every page. You’ll see before-and-after in the rollout.
To discuss (2 ambiguous items)
- Celebrations / Candle Lighting placement: information architecture question for the next call.
- Standing Committee and Task Force Chairs placement: Karin suggests promoting to top-level Resources. Sensible. Confirm on the next call.
What we’re still waiting on from BPW
- Photo selections. Since BPW doesn’t have a central library, we suggest Camila searches Adobe Stock (standard collection) and sends us a list of ~15-20 image IDs. We’ll license and place them.
- Video song clearance (Diana is working on this).
- Friends & Fellows menu placement. Francesca and Izadora disagreed; need a tiebreaker.
- Donation / payment platform decision. Weber is researching international-capable platforms.
About Larissa’s site: yes, that’s one of ours. We inherited larisamiller.com mid-life rather than building from scratch. We added the blog, content cleanup, ongoing design refinements, and we’re her ongoing web partner.